[sales pitch creative]

Potential for new revenue supported with concepts, formats, products, mocks, or creative journeys for new or existing clients. As an Associate AD, I designed dozens of pitch decks per year by utilizing the strategy and intended audience to build digital ad concepts or journeys for the team to present.

prospect customer

returning customer

Low/No Data Pitch

For brands with little or no customer data, a single flexible wireframe supports multiple business objectives. Content, colors, and imagery can change based on the intended audience while the core ad structure stays the same, enabling scalable use.

Choose Chicago

Create a low/no data pitch for Choose Chicago that highlights the unique neighborhoods of Chicago. Develop scalable creative across banner web ads, CTV, OLV, social, and audio to showcase engaging concepts that inspire audiences to explore the city.

wireframe

neighborhood

event

food

14 display & mobile sizes

video formats

social, audio, pop-up

Omnichannel Brand Experience

Cross-channel delivery decisions in real time across devices and media formats.

1st Party Data Pitch

Using first party customer data, personalized messages can be delivered based on loyalty, purchase, or browsing behavior. Multiple wireframes create a tailored journey for each audience while maintaining a consistent structure across executions.

Chewy

Create a 1st-party data pitch for Chewy with two sets of holiday-themed creative targeting existing and prospective customers. Personalized journeys across banner, mobile, CTV/OLV, audio, social, and lead capture drove sign-ups, purchases, and engagement.

CTV/OLV

branding

AUDIO

awareness

DISPLAY

products

SOCIAL MEDIA

interests

DISPLAY

action

DISPLAY - ONSITE

awareness

ONSITE POP_UP

lead capture

DISPLAY - MOBILE

promotion

Hard Rock Hotel & Casino

Create a custom pitch highlighting two journeys—a new customer awareness/acquisition path and a loyal customer loyalty/upsell path—across the travel lifecycle (Dream, Book, Upsell, Loyalty). Develop scalable CTV, display, mobile, and video creative to drive awareness, bookings, loyalty sign-ups, and engagement while showcasing Hard Rock experiences and destinations.

Custom Pitch

Custom mocks can be requested to showcase personalized customer journeys, highlighting different audience segments, loyalty tiers, and promotional opportunities. This helps pitch to clients by demonstrating how tailored messaging can drive awareness, bookings, and engagement.