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Design solution:
Enhance the user experience by streamlining the site’s navigation tools, implementing creative and interactive elements, and bringing the brand to life with a more prominent human touch.
[tepezza hcp
website redesign]
Client need:
Complete site redesign with new campaign creative provided by a third party agency and increase user engagement
yup...real campaign hero that was handed off to us from the third party agency...
Research
Audience
TEPEZZA HCP’s demographic are doctors and health care professionals. Specifically, they cater to eye doctors and Thyroid Eye Disease Specialists.
I was tasked with focusing on brand objectives and strategies most relevant to the HCP’s that visit the site. Doctors prefer the more gruesome, eye-catching imagery, no pun intended. Interactive content draws users in to the site and invites the HCP to engage with the content.
We incorporated the new, quirky, flashy, and memorable campaign imagery throughout the client’s website. Our updates included, animated graphs, before-and-after images with a comparison slider function, and highlighter elements to increase engagement with the website’s content.
Delivery
Design
Industry Considerations
Brand Alignment and Refreshment
New Iconography
Image Compare Slider
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Efficacy Page
in-page sticky navigation
animated graphs
viewer interaction
real patient quote
doctor video
redesigned icons
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Optimized Mobile
improved mobile navigation
in-page accordion navigation
easily legible
accessible on the go
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