[nike dynamic product wireframes]
Concepted and designed Nike product wireframes as part of an internal creative exploration at Epsilon, demonstrating flexible approaches to showcasing products.
Both wireframes feature products by sport paired with athletes as the primary variation, with additional layouts for broader sports categories or specific product lines to illustrate scalability.
The second wireframe incorporates a scrollable carousel with hover interactions to reveal product information, creating a modular, feed-based system adaptable across multiple campaigns.
Together, these explorations illustrate a scalable, interactive framework designed to deliver a cohesive and engaging user experience.
Moodboard / Inspiration
Explored Nike’s existing brand language and campaign work, with a focus on how product and athlete storytelling intersect. Developed a moodboard to define a clear visual direction and inform the overall tone and energy of the experience.
Initial Explorations
Created a range of early wireframe explorations to test how products could be highlighted by sport, athlete, or product line. Iterated on layout and interaction to develop a flexible, scalable system for multiple campaign scenarios.
Explored the wireframe across multiple sizes to ensure the system remained flexible and effective across different formats and placements.
Final Designs
Finalized two product wireframes, each with three variations designed to showcase products by sport, featured athlete, or specific product line. These variations demonstrate how a single, modular system can adapt across different campaign needs while maintaining a cohesive and consistent experience.