[sales pitch creative]
Potential for new revenue supported with concepts, formats, products, mocks, or creative journeys for new or existing clients. As an Associate AD, I designed dozens of pitch decks per year by utilizing the strategy and intended audience to build digital ad concepts or journeys for the team to present.
prospect customer
returning customer
Low/No Data Pitch
For brands with little or no customer data, a single flexible wireframe supports multiple business objectives. Content, colors, and imagery can change based on the intended audience while the core ad structure stays the same, enabling scalable use.
Choose Chicago
Create a low/no data pitch for Choose Chicago that highlights the unique neighborhoods of Chicago. Develop scalable creative across banner web ads, CTV, OLV, social, and audio to showcase engaging concepts that inspire audiences to explore the city.
wireframe
neighborhood
event
food
14 display & mobile sizes
video formats
social, audio, pop-up
Omnichannel Brand Experience
Cross-channel delivery decisions in real time across devices and media formats.
1st Party Data Pitch
Using first party customer data, personalized messages can be delivered based on loyalty, purchase, or browsing behavior. Multiple wireframes create a tailored journey for each audience while maintaining a consistent structure across executions.
Chewy
Create a 1st-party data pitch for Chewy with two sets of holiday-themed creative targeting existing and prospective customers. Personalized journeys across banner, mobile, CTV/OLV, audio, social, and lead capture drove sign-ups, purchases, and engagement.
CTV/OLV
branding
AUDIO
awareness
DISPLAY
products
SOCIAL MEDIA
interests
DISPLAY
action
DISPLAY - ONSITE
awareness
ONSITE POP_UP
lead capture
DISPLAY - MOBILE
promotion